Let’s Purr!
Purr stands for Projected Reality. That is the reality around you projected on your mobile phone. Area photos, local news, current weather, your location on the map, and even tweets of other people nearby. With Purr you’re not just showing your location or telling people about it. With Purr you and your friends can really see where you are. So have a look and purr!
To purr (verb): Projecting your current reality on your mobile phone and share it on a social network.